A brand is not merely a word or logo, but also how they communicate through other channels. By using visual brand language, a brand can directly and subliminally communicate a company’s values and personality through compelling imagery and design style. An alphabet properly designed can result in an emotional connection or denote cultural connotations. A key ingredient necessary to make an authentic and convincing brand strategy that can be applied uniquely and creatively in all forms of brand communications to both employees and customers, Midas Touch Advertising has successfully intervened to create a memorable experience for brands and their consumers.
A Manifestation of the conceptual essence into a unique visual identity of the organisation.
An Image is the single most visible manifestation of the company within the target market. It’s the visual road sign that offers clues about a company’s personality and character – a powerful marketing tool. It’s the basic unit of a larger brand identity that includes company fonts, colours and document design guidelines.